News

It’s all about the moment with Matt Kamen’s new performance piece for FOXTEL. This polished 35mm spot is Matt’s first and exciting job out of Sydney is purely based around direction performance.

The one-day shoot on two locations, to create 2 spots ‘Half-Time’ and ‘The Lawyer’ has turned out to be a huge success and the award winning agency Three Drunk Monkeys were fantastic to work with.

3 Drunk Monkeys (Founding Partners: Scott Nowell, Mark Green and Justin Drape) won B & T Emerging Agency of the Year 2007 and pride themselves on creating innovative and entertaining ideas, CD Shane Gibson, CW Nick Morrissey and AD Sam Chapel came up with two great ideas, our personal favourite (‘the lawyer’) of the two can bee seen above.

• View "Lawyer" here

Continuing the series of Worksafe Victoria’s emotive and affecting TVC’s, Director Mat Humphrey has just completed the latest installment, titled School Play.

This spot follows Shannon’s Way’s successful formula of a family waiting for Dad to arrive home safely from his working day, this time to his daughter’s kinder play.

Written by Jacqui Shannon and Creative Director Rob Dow, this 90 sec TVC is currently airing in Victoria, and promises to evoke the emotion and thought this message deserves.

• View "School Play" here

Mat Humphrey has recently completed a new anti-smoking spot for The Campaign Palace Sydney that sheds an ironic light on smokers’ habits.

In contrast to some of the more graphic anti-smoking health messages this new commercial exposes smokers’ habitual behaviour by comparing the relationship with smoking to a friendship, and highlights the destructive nature of addiction.

The 30sec commercial, written by Executive Creative Director: Paul Fishlock, is airing on NSW television and in cinemas.

• View "If Smoking Was a Friend" here

Having just finished three spots for Triple M we’re pleased to announce that the “Weather Presenter” spot was selected for “Best Ads on TV” for the week starting 14th Jan. Working with three great scripts from Peter Hibberd and Jim Ingram at GPYR Melbourne, the Kamen boys relished the opportunity to indulge in some oddball performance comedy for a client only too willing to push the envelope.

• View "Politician" here
• View "Weather Presenter" here
• View "Business Pitch" here

Director Damien Kelly has teamed up with creative hot shop The Foundry on a couple of new spots for Snooze. Building on the already successful ‘Sleep Well’ campaign, the two spots are called ‘First Time’ and ‘Hand Me Down.’ Both were conceived and written by Creative Director’s Annie Price (Melbourne) and Ian Brown (Sydney). Featured here is ‘First Time’, which depicts a young couple moving in together but all they really care about is making their new bed. If you you wish to grab a copy of Damien’s latest reel, contact Helene Nicol at The Guild on (03) 9529 8100.

• View "First Time" here
• View "Hand Me Down" here

Director Damien Kelly and Producer Garett Mayow have just completed a new Repco spot for M&C Saatchi, Melbourne. Continuing on from the ‘Cars are our life too’ campaign, the story involves an inventive rev head using a car jack to raise his little old Mum up so she can enjoy Xmas dinner with him. With the tag line ‘Get everything you need this Xmas’, it’s the first spot for Repco since M&C won the business. It was written by dynamic young team Aaron Pepper and Daniel Grech and helmed by creative maestro Steve Crawford.

• View "Nanna" here

The Guild Of Commercial Filmmakers is very excited to announce the signing of talented TVC director Craig MacLean to our roster.

“There was just too much talent for us to pass up this opportunity,” said Helene Nicol.

MacLean started directing commercials while still an agency creative and is now demand for his ability to extract natural and understated performances from actors and non-actors alike.

Since making the seamless transition from agency to production company, Craig has helmed commercials for brands like Ford, Pizza Hut Farmers Union Iced Coffee, V8 Supercars and Blockbuster Video, as well as writing and directing the well-received short film the Loan, starring Chris Haywood, Dee Smart and Justin Smith.

• View "Who's Rules?" here
• View "One Zip" here

The KB’s have just wrapped up a new spot for ANZ Credit Cards at DDB. In this fish-out-of-water comedy skit, director Matt Kamen was able to indulge his love for bad dancing. The boys are pleased to announce the dance footage from the out-takes will be available on DVD for a limited time only, including such moves as The Robot, The Sprinkler and The Funky Chicken - a great Christmas gift for the whole family.

• View "Shop Assistant" here

Mat Humphrey has recently directed a new spot using landmines to demonstrate the dangers of speeding on corners for Clemenger BBDO Wellington and client Land Transport NZ.

Shot outside Wellington, the spot confronts speeding drivers with the reality that the laws of physics cannot be overcome by driver skill. For every driver there is a point of no return when taking a corner too fast will result in losing control and crashing.

Land Transport NZ Advertising Manager Paul Graham said the new ad aims to show speeding drivers the potentially fatal consequences of taking corners too fast.

‘The ad uses the image of landmines to emphasise that when you enter a bend at high speeds you put yourself in danger, even if you can’t see it. You are at the mercy of forces beyond your control, which could kill you. The message is simple – slow down.’

For more information or to view the reel contact Shareen Kane – +61 2 9908 2216

• View "Landmines" here

OK, and a little help from an incredibly talented sunflower and a willing and cooperative spider!

Credits:

Director Jamie Doolan
Producer Jackie Adler
Editor Russel Lonie
Flame John Holmes

Agency Campaign Palace Melbourne
Creatives
‘Sunflower’ Tony Leishman & Jacqui Paterson
‘Spider’ Pat Lennox & Ben Green
Producers Fiona Gillies & Josh Armstrong

• View "Sunflower" here
• View "Spider" here

This year’s Melbourne International Film Festival will be promoted with a standout trailer made by hotshot Guild youngsters Matt and Chris Kamen. The spot features a man taking a self-portrait of his uneventful life everyday for a year, with his daily monotony broken only by the “19 days” of excitement and colour that is the film festival.

M&C Saatchi creatives Murray Bransgrove, Glenys Gibbons and Ruben Cirugeda created the idea after being inspired by the famous Youtube video, ‘Noah takes a photo of himself everyday for six years’.

To achieve the look of a man taking a photo of himself each day for a year, director Matt Kamen explains that “the entire sequence is constructed from individual photographs. Katie Milwright our photographer did an amazing job, each photo had to look like a new day and she literally lit the room 100 different ways with only two lights”.

To achieve the look of hair growing over time, the photos were taken in reverse sequence and Daniel’s hair trimmed between each shot by the talented team of hair and makeup technicians headed by Olivia Still. Patrick Bennet headed the Art Department team which spent the whole shoot adjusting the many props in the background to great effect - keep an eye out for the wilting flowers towards the end.

• View "Trailer 2007" here

Mat Humphrey has directed a new anti smoking spot for the Campaign Palace, Sydney which continues to draw attention to the graphic warnings on cigarette packs by highlighting the real behaviour of many smokers at point of purchase. “It’s a definite change of pace from some of the more recent ‘in your face’ ads such as the mouth cancer and gangrene tvcs but still a hard-hitting health message” says TCP chairman and executive creative director, Paul Fishlock.

• View "Which Disease" here