News

Director Damien Kelly and Producer Garett Mayow have just completed a new Repco spot for M&C Saatchi, Melbourne. Continuing on from the ‘Cars are our life too’ campaign, the story involves an inventive rev head using a car jack to raise his little old Mum up so she can enjoy Xmas dinner with him. With the tag line ‘Get everything you need this Xmas’, it’s the first spot for Repco since M&C won the business. It was written by dynamic young team Aaron Pepper and Daniel Grech and helmed by creative maestro Steve Crawford.

• View "Nanna" here

The Guild Of Commercial Filmmakers is very excited to announce the signing of talented TVC director Craig MacLean to our roster.

“There was just too much talent for us to pass up this opportunity,” said Helene Nicol.

MacLean started directing commercials while still an agency creative and is now demand for his ability to extract natural and understated performances from actors and non-actors alike.

Since making the seamless transition from agency to production company, Craig has helmed commercials for brands like Ford, Pizza Hut Farmers Union Iced Coffee, V8 Supercars and Blockbuster Video, as well as writing and directing the well-received short film the Loan, starring Chris Haywood, Dee Smart and Justin Smith.

• View "Who's Rules?" here
• View "One Zip" here

The KB’s have just wrapped up a new spot for ANZ Credit Cards at DDB. In this fish-out-of-water comedy skit, director Matt Kamen was able to indulge his love for bad dancing. The boys are pleased to announce the dance footage from the out-takes will be available on DVD for a limited time only, including such moves as The Robot, The Sprinkler and The Funky Chicken - a great Christmas gift for the whole family.

• View "Shop Assistant" here

Mat Humphrey has recently directed a new spot using landmines to demonstrate the dangers of speeding on corners for Clemenger BBDO Wellington and client Land Transport NZ.

Shot outside Wellington, the spot confronts speeding drivers with the reality that the laws of physics cannot be overcome by driver skill. For every driver there is a point of no return when taking a corner too fast will result in losing control and crashing.

Land Transport NZ Advertising Manager Paul Graham said the new ad aims to show speeding drivers the potentially fatal consequences of taking corners too fast.

‘The ad uses the image of landmines to emphasise that when you enter a bend at high speeds you put yourself in danger, even if you can’t see it. You are at the mercy of forces beyond your control, which could kill you. The message is simple – slow down.’

For more information or to view the reel contact Shareen Kane – +61 2 9908 2216

• View "Landmines" here

OK, and a little help from an incredibly talented sunflower and a willing and cooperative spider!

Credits:

Director Jamie Doolan
Producer Jackie Adler
Editor Russel Lonie
Flame John Holmes

Agency Campaign Palace Melbourne
Creatives
‘Sunflower’ Tony Leishman & Jacqui Paterson
‘Spider’ Pat Lennox & Ben Green
Producers Fiona Gillies & Josh Armstrong

• View "Sunflower" here
• View "Spider" here

This year’s Melbourne International Film Festival will be promoted with a standout trailer made by hotshot Guild youngsters Matt and Chris Kamen. The spot features a man taking a self-portrait of his uneventful life everyday for a year, with his daily monotony broken only by the “19 days” of excitement and colour that is the film festival.

M&C Saatchi creatives Murray Bransgrove, Glenys Gibbons and Ruben Cirugeda created the idea after being inspired by the famous Youtube video, ‘Noah takes a photo of himself everyday for six years’.

To achieve the look of a man taking a photo of himself each day for a year, director Matt Kamen explains that “the entire sequence is constructed from individual photographs. Katie Milwright our photographer did an amazing job, each photo had to look like a new day and she literally lit the room 100 different ways with only two lights”.

To achieve the look of hair growing over time, the photos were taken in reverse sequence and Daniel’s hair trimmed between each shot by the talented team of hair and makeup technicians headed by Olivia Still. Patrick Bennet headed the Art Department team which spent the whole shoot adjusting the many props in the background to great effect - keep an eye out for the wilting flowers towards the end.

Mat Humphrey has directed a new anti smoking spot for the Campaign Palace, Sydney which continues to draw attention to the graphic warnings on cigarette packs by highlighting the real behaviour of many smokers at point of purchase. “It’s a definite change of pace from some of the more recent ‘in your face’ ads such as the mouth cancer and gangrene tvcs but still a hard-hitting health message” says TCP chairman and executive creative director, Paul Fishlock.

• View "Which Disease" here

Director Damien Kelly and Producer Garett Mayow have just returned from a successful stint shooting in Bangkok for Ogilvy & Mather Singapore. The spot is for SilkAir, an offshoot of Singapore Airlines, who provide holidays to more exotic and adventurous destinations. The story involves an office worker haunted by the spectre of a native tribesman who keeps turning up in the most unexpected and sometimes embarrassing places. With the tagline ‘You never forget a SilkAir holiday’, this is the first TV spot for SilkAir in five years. It was written by Troy Lim and Ash Ghazali with Post Production completed at Black Magic in Singapore.

• View "Native" here

The Guild Sydney finally has a permanent address -

181 Ben Boyd Road,
Neutral Bay 2089.
Phone (02)9908 2216
Fax (02)9908 3277.

The Sydney office manager is the lovely Shareen Kane ex. Karl Marks, and freelance production management. Her mobile is 0409 917 002.Until now The Guild Sydney has been operating in a rather peripatetic way - so we would like to acknowledge the agencies that showed great patience with our homelessness and helped us get started. So a big thanks to BWM, The Campaign Palace Red Cell, JWT, Grey Advertising, Whybin TBWA, and BMF.

So if you are in Sydney and would like a reel from one of our great directors: Mat Humphrey, Jamie Doolan, Emma Freeman, Fin Edquist, Damien Kelly, The Kamen Bros, or Stephen Lance and Damon Escott just give Shareen a call or email her at shareen@theguildfilm.com

Fresh from directing the series finale of critically acclaimed Love My Way, director Emma Freeman has returned to directing commercials.

The series has expanded Emma’s already extensive performance experience and has enabled her to work with actors such as Claudia Karvan, Asher Keddie, Brendan Cowell, Dan Wyllie, Justine Clarke, Ben Mendelsohn, and Alex Dimitriades.

Mat Humphrey has again teamed with Grey Advertising to produce a new spot for the Transport Accident Commission (TAC). This spot is the latest in the “How Safe is Your Car” series, and shows the benefits of Electronic Stability Control. We see the comparison of an emergency situation without ESC, and then again with ESC. So don’t buy a new car without ESC. Writer was Nigel Dawson, and Agency Producer was Jane Parkinson.

• View "How Safe Is Your Car?" here

Mat Humphrey & BMF Sydney have taken the ‘Deliciously Creamy’ Oak attribute, and with the team at Dairy Farmers, created a TVC called ‘Rescuer’ which turns a potentially pretentious dramatic scene into an unexpected gag.

“Shaking your Oak to make the drink creamier is a great truth to work with. The drama of the situation surrounding the shaking of the milk makes it very funny and communicates the idea in a memorable way,” said Warren Brown, executive creative director of BMF.

This spot was launched on the 11th of February. Oak is one of the eight core brands produced by Dairy Farmers, Australia’s leading branded dairy business.

• View "Sea Rescue" here