News

Director Damien Kelly and Producer Garett Mayow have just returned from a successful stint shooting in Bangkok for Ogilvy & Mather Singapore. The spot is for SilkAir, an offshoot of Singapore Airlines, who provide holidays to more exotic and adventurous destinations. The story involves an office worker haunted by the spectre of a native tribesman who keeps turning up in the most unexpected and sometimes embarrassing places. With the tagline ‘You never forget a SilkAir holiday’, this is the first TV spot for SilkAir in five years. It was written by Troy Lim and Ash Ghazali with Post Production completed at Black Magic in Singapore.

• View "Native" here

The Guild Sydney finally has a permanent address -

181 Ben Boyd Road,
Neutral Bay 2089.
Phone (02)9908 2216
Fax (02)9908 3277.

The Sydney office manager is the lovely Shareen Kane ex. Karl Marks, and freelance production management. Her mobile is 0409 917 002.Until now The Guild Sydney has been operating in a rather peripatetic way - so we would like to acknowledge the agencies that showed great patience with our homelessness and helped us get started. So a big thanks to BWM, The Campaign Palace Red Cell, JWT, Grey Advertising, Whybin TBWA, and BMF.

So if you are in Sydney and would like a reel from one of our great directors: Mat Humphrey, Jamie Doolan, Emma Freeman, Fin Edquist, Damien Kelly, The Kamen Bros, or Stephen Lance and Damon Escott just give Shareen a call or email her at shareen@theguildfilm.com

Fresh from directing the series finale of critically acclaimed Love My Way, director Emma Freeman has returned to directing commercials.

The series has expanded Emma’s already extensive performance experience and has enabled her to work with actors such as Claudia Karvan, Asher Keddie, Brendan Cowell, Dan Wyllie, Justine Clarke, Ben Mendelsohn, and Alex Dimitriades.

Mat Humphrey has again teamed with Grey Advertising to produce a new spot for the Transport Accident Commission (TAC). This spot is the latest in the “How Safe is Your Car” series, and shows the benefits of Electronic Stability Control. We see the comparison of an emergency situation without ESC, and then again with ESC. So don’t buy a new car without ESC. Writer was Nigel Dawson, and Agency Producer was Jane Parkinson.

• View "How Safe Is Your Car?" here

Mat Humphrey & BMF Sydney have taken the ‘Deliciously Creamy’ Oak attribute, and with the team at Dairy Farmers, created a TVC called ‘Rescuer’ which turns a potentially pretentious dramatic scene into an unexpected gag.

“Shaking your Oak to make the drink creamier is a great truth to work with. The drama of the situation surrounding the shaking of the milk makes it very funny and communicates the idea in a memorable way,” said Warren Brown, executive creative director of BMF.

This spot was launched on the 11th of February. Oak is one of the eight core brands produced by Dairy Farmers, Australia’s leading branded dairy business.

• View "Sea Rescue" here

Exciting new Director/Producer team Damien Kelly and Garett Mayow have just joined The Guild of Commercial Filmmakers and they couldn’t be happpier.

After a successful two year stint in agency land writing, directing and producing in-house, it was only a matter of time before they switched to full-time production. Kelly says, “We both felt that the time was right to make the move and we felt The Guild would be a perfect fit for us. They’re all about doing great work and so are we. It’s very exciting.” Mayow heard him say it.

Damien and Garett have built a strong comedy/performance reel and have a great eye for casting. “We’ve got all genres covered,” quips producer Leanne Tonkes. Mayow heard that too.

And since joining in November, Kelly and Mayow have already been inundated with ads for NIB Health, Medibank Private and GE Money.

The team will be out and about in Sydney and Melbourne in the coming weeks.

For a sneak peek of the reel, click here.

The flamboyant filmmaking duo known as the Kamen Brothers, whose rockstar lifestyles have often overshadowed their brilliant work, are ending their overseas exile and returning to Australia after signing a landmark deal with The Guild.

They fled Australia in 1991 amid a storm of speculation over alleged misconduct against minors on set, yet the undeterred KB’s continued their dynamic brand of filmmaking in Eastern Europe for over a decade.

Having been inundated with offers upon their return, including appearances on the talk show circuit and modeling contracts for mature men’s products, the KB’s have finally committed to a Directing/Producing position at The Guild.

After lengthy negotiations with DFAT, Helene Nicol has revealed that the Australian Government was willing to allow the KB’s to return to Australia if The Guild took full legal responsibility for their behavior.

Click here to watch their brand new promo featuring Franco Cozzo.

The KB’s have also been busy proving they have their fingers on the ‘new media’ pulse with their myspace.com/kamenbrothers profile.

Don’t miss this chance to meet up with the hottest filmmaking duo in Melbourne!
Contact Helene Nicol:

helene@theguildfilm.com

0418 296 291

The Guild is joining forces with Mat Humphrey in building a stronger Sydney presence.
Humphrey will be Managing Partner and very much the creative force behind the Sydney based enterprise.

Humphrey says ‘The time is right for me to do my own thing. I have admired the Guild’s fresh new
‘co-op’ approach to the production company model and want to franchise the brand here in Sydney.

The old days of the huge production company with massive overheads are gone. My philosophy is simple “put the money on the screen”. I want to be able to look at all projects big or small, both here and over seas.

I have always enjoyed working closely with creatives and now I am free to do this even more.

We are all really excited about the future and so are my clients.’

To see Mat’s latest reel call the Guild on:
Syd: 02 9281 9981
Mel: 03 9529 8100
Mb: 0418 296 291

Contact Helene Nicol:
helene@theguildfilm.com

Director Jamie Doolan has just completed his first job with UK producer Jackie Adler.

The campaign entitled Go For Your Life was produced for the Department of Human Services through Grey Melbourne.

Shot in a Melbourne school in one day with 40 kids, the message was simply to be more active!

Go and take a look at the spot here.

To make a time to see the reel contact jackie@theguildfilm.com or 0413 161 177.

• View "Go For 2 Fruits" here

Ex London producer Jackie Adler has joined the team.

Jackie’s work history includes stints at JWT London, Publicis London, Cowboy Films, Stark Films, Rogue Films and 180 Agency Amsterdam.

Her global experience enables The Guild to broaden the opportunities for both our Australian directors and international productions coming to Australia.

She is currently producing for Jamie Doolan.

Emma Freeman has recently directed a delightful spot to relaunch Sunlight Dishwashing Detergent for Samuelson Talbot and Partners. The spot features a wonderful performance of a woman playing ‘You are my Sunshine’ on her squeaky clean dishes to her little dog.

• View "Squeak" here

Fin Edquist, well known to be a Richmond supporter, has just completed a series of commercials for the Western Bulldogs Football Club. Why this treachery? Well we guess that is what happens when your producer is Helene Nicol, a rabid, one-eyed Doggie supporter. And because Fin was allowed to use his favourite 235 format and use these cool Russian anamorphic lenses. As per usual Footy Club spots are made for love - so a big thanks to those who helped out, Marcus Dineen on Camera, Paul Williams on sound and editing, Cameraquip, Activemotion, Digipics, and all those great Doggies fans who agreed to be in the spots.

• View "Membership" here