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	<title>The Guild of Commercial Filmmakers</title>
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	<link>http://theguildfilm.com</link>
	<description>The Guild of Commercial Filmmakers is an Australian film production company based in Melbourne and Sydney. We specialise in producing high quality television commercials.</description>
	<pubDate>Thu, 29 Jul 2010 05:04:44 +0000</pubDate>
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		<title>Hawke</title>
		<link>http://theguildfilm.com/news/2010/07/hawke/</link>
		<comments>http://theguildfilm.com/news/2010/07/hawke/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 02:52:32 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://theguildfilm.com/?p=676</guid>
		<description><![CDATA[
Emma Freeman&#8217;s highly anticpated film Hawke screens on Network 10 at 8:30pm this Sunday night, immediately following  MasterChef  - so just keep watching!
Click the image above to view the  Hawke Trailer on the Network 10 site.
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			<content:encoded><![CDATA[<p><a title="View the Hawke Tralier here" href="http://ten.com.au/video-player.htm?channel=Hawke+CUTV&amp;clipId=1427_geo-hawke-2min1stlook" target="_blank"><img src="http://theguildfilm.com/movies/emma-freeman/hawke-3.jpg" alt="" width="512" height="288" /></a></p>
<p>Emma Freeman&#8217;s highly anticpated film Hawke screens on Network 10 at 8:30pm this Sunday night, immediately following  MasterChef  - so just keep watching!</p>
<p>Click the image above to view the <a href="http://ten.com.au/video-player.htm?channel=Hawke+CUTV&amp;clipId=1427_geo-hawke-2min1stlook" target="_blank"> Hawke Trailer</a> on the <a title="View the Hawke promo here" href="http://ten.com.au/hawke.html" target="_blank">Network 10 site.</a></p>
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		<title>MIFF 2010… It’s a matter of taste.</title>
		<link>http://theguildfilm.com/news/2010/06/miff-2010%e2%80%a6-it%e2%80%99s-a-matter-of-taste/</link>
		<comments>http://theguildfilm.com/news/2010/06/miff-2010%e2%80%a6-it%e2%80%99s-a-matter-of-taste/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 07:24:49 +0000</pubDate>
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		<guid isPermaLink="false">http://theguildfilm.com/?p=664</guid>
		<description><![CDATA[View &#8220;Choctop Vs Popcorn&#8221; here

Let’s face it. When it comes to attending the movies these days, we’re blessed with a myriad of choices. But making a decision? That’s the hard bit. Will it be comedy or drama? 2D or 3D? The front row or the back row? Or, the biggest dilemma of all: do I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theguildfilm.com/showreels/directors/damien-kelly/">View &#8220;Choctop Vs Popcorn&#8221; here</a></p>
<p>
Let’s face it. When it comes to attending the movies these days, we’re blessed with a myriad of choices. But making a decision? That’s the hard bit. Will it be comedy or drama? 2D or 3D? The front row or the back row? Or, the biggest dilemma of all: do I want a choctop or popcorn? </p>
<p>Charged with producing the Melbourne International Film Festival Trailer, director Damien Kelly, producer Josh Butt, and the team at Badjar Ogilvy faced this predicament head on by getting a box of popcorn and a choctop to fight it out in the backstreets of Melbourne, 70’s Kung-Fu style!</p>
<p>Despite the city’s relentless attempts to slow the shoot down, the crew never wavered from their task. Neither rain, beer deliveries, belligerent builders, random acts of God, or those pesky kids could stop them from a fantastic day’s shooting.</p>
<p>Stuntmen Sirios Niaros (Choctop) and Paul Rochford (Popcorn) did a hilarious job in the suits and they were well controlled by fight co-ordinator Brett Anderson. Glen Maynard’s beard scratching might not have won him any awards, but it did win him the love and respect from the MIFF marketing team (seen behind him in the queue at the Candy Bar). </p>
<p>All in all, it was a lot of work to do in one day, but it went pretty smoothly in a back alleyway in Chinatown. Everything that needed to be filmed was &#8212; all on the brand spanking new RED Mysterium, thanks to Inspiration Studios mastered by DOP Gary Richards.</p>
<p>Once shot, Editor Owen Norling worked his magic to cut the TVCs and cinema trailer, as well as doing the Lightsaber effect. Online editor Eugene Richards  added in the ice cream splashes, titles, effects and bomb fuse. Colourist Martin Greer did a wonderful job with the grade and from there, it all went to Stevo Williams &#8212; where the sounds brought Chocky and Poppy (and their duel) to life. </p>
<p>Mixed together with music by composer Michael Allen and a voiceover by Lee Perry it was a great experience for all.</p>
<p>Big thanks to Digital Pictures and Flagstaff Studios for all their work in Post, Deluxe for printing the trailer to film and Soundfirm for the Dolby 5.1 master.</p>
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<p>Click PLAY to view a slideshow of the behind the scenes.</p>
<p>Client: 				Melbourne International Film Festival<br />
Production Company: 		The Guild of Commercial Filmmakers<br />
Director: 				Damien Kelly<br />
Producer: 				Josh Butt<br />
DOP: 					Garry Richards<br />
Agency: 				Badjar Ogilvy<br />
Executive Creative Director:	Michael Knox<br />
Writer: 				Darren Winter<br />
Art Director: 				Joe Hill<br />
Agency Producer: 			Tim Marxsen</p>
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		<title>MIFF - Choctop Vs Popcorn</title>
		<link>http://theguildfilm.com/clips/2010/06/miff-choc-top-vs-popcorn/</link>
		<comments>http://theguildfilm.com/clips/2010/06/miff-choc-top-vs-popcorn/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 01:34:06 +0000</pubDate>
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		<title>Bakers Delight - Real</title>
		<link>http://theguildfilm.com/clips/2010/06/bakers-delight-real/</link>
		<comments>http://theguildfilm.com/clips/2010/06/bakers-delight-real/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 02:57:58 +0000</pubDate>
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		<title>Bakers Delight - Baked In Store</title>
		<link>http://theguildfilm.com/clips/2010/06/bakers-delight-baked-in-store/</link>
		<comments>http://theguildfilm.com/clips/2010/06/bakers-delight-baked-in-store/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 02:57:09 +0000</pubDate>
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		<title>Damien Kelly Montage</title>
		<link>http://theguildfilm.com/clips/2010/05/damien-kelly-montage/</link>
		<comments>http://theguildfilm.com/clips/2010/05/damien-kelly-montage/#comments</comments>
		<pubDate>Mon, 24 May 2010 00:53:03 +0000</pubDate>
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		<title>Volunteers Victoria - I Can Do That</title>
		<link>http://theguildfilm.com/clips/2010/05/volunteers-victoria-i-can-do-that/</link>
		<comments>http://theguildfilm.com/clips/2010/05/volunteers-victoria-i-can-do-that/#comments</comments>
		<pubDate>Wed, 19 May 2010 05:56:49 +0000</pubDate>
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		<title>Mitsubishi Triton 2010</title>
		<link>http://theguildfilm.com/clips/2010/05/mitsubishi-triton-2010/</link>
		<comments>http://theguildfilm.com/clips/2010/05/mitsubishi-triton-2010/#comments</comments>
		<pubDate>Wed, 19 May 2010 00:37:40 +0000</pubDate>
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		<title>Mitsubishi Outlander 2010</title>
		<link>http://theguildfilm.com/clips/2010/05/mitsubishi-outlander-2010/</link>
		<comments>http://theguildfilm.com/clips/2010/05/mitsubishi-outlander-2010/#comments</comments>
		<pubDate>Wed, 19 May 2010 00:33:34 +0000</pubDate>
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		<title>Supercoat - Multiple Homes</title>
		<link>http://theguildfilm.com/clips/2010/05/supercoat-multiple-homes/</link>
		<comments>http://theguildfilm.com/clips/2010/05/supercoat-multiple-homes/#comments</comments>
		<pubDate>Wed, 19 May 2010 00:29:24 +0000</pubDate>
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		<title>Supercoat - Dinner Dash</title>
		<link>http://theguildfilm.com/clips/2010/05/supercoat-dinner-dash/</link>
		<comments>http://theguildfilm.com/clips/2010/05/supercoat-dinner-dash/#comments</comments>
		<pubDate>Wed, 19 May 2010 00:12:08 +0000</pubDate>
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		<title>McCains - Wise Grandfather</title>
		<link>http://theguildfilm.com/clips/2010/04/mccains-wise-grandfather/</link>
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		<pubDate>Tue, 13 Apr 2010 02:54:23 +0000</pubDate>
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