Mat Humphrey To The Rescue!

Mat Humphrey & BMF Sydney have taken the ‘Deliciously Creamy’ Oak attribute, and with the team at Dairy Farmers, created a TVC called ‘Rescuer’ which turns a potentially pretentious dramatic scene into an unexpected gag.

“Shaking your Oak to make the drink creamier is a great truth to work with. The drama of the situation surrounding the shaking of the milk makes it very funny and communicates the idea in a memorable way,” said Warren Brown, executive creative director of BMF.

This spot was launched on the 11th of February. Oak is one of the eight core brands produced by Dairy Farmers, Australia’s leading branded dairy business.

• View "Sea Rescue" here