Humphrey’s Landmine Spot Explodes

Mat Humphrey has recently directed a new spot using landmines to demonstrate the dangers of speeding on corners for Clemenger BBDO Wellington and client Land Transport NZ.

Shot outside Wellington, the spot confronts speeding drivers with the reality that the laws of physics cannot be overcome by driver skill. For every driver there is a point of no return when taking a corner too fast will result in losing control and crashing.

Land Transport NZ Advertising Manager Paul Graham said the new ad aims to show speeding drivers the potentially fatal consequences of taking corners too fast.

‘The ad uses the image of landmines to emphasise that when you enter a bend at high speeds you put yourself in danger, even if you can’t see it. You are at the mercy of forces beyond your control, which could kill you. The message is simple – slow down.’

For more information or to view the reel contact Shareen Kane – +61 2 9908 2216

• View "Landmines" here