Humphrey shows smokers’ behaviour in a new light
Mat Humphrey has recently completed a new anti-smoking spot for The Campaign Palace Sydney that sheds an ironic light on smokers’ habits.
In contrast to some of the more graphic anti-smoking health messages this new commercial exposes smokers’ habitual behaviour by comparing the relationship with smoking to a friendship, and highlights the destructive nature of addiction.
The 30sec commercial, written by Executive Creative Director: Paul Fishlock, is airing on NSW television and in cinemas.
