Kamen vs True Live: The gloves come off…

Matt Kamen has just delivered a knockout music-vid for Melbourne based hip-hop outfit, True Live. Sneaking the project in between commercial jobs, Matt made the clip for the single “Damn Right”, taken from the band’s upcoming second album. 

“We wanted to do a Point-of-view shot of an underground boxing match,” Kamen says. “To make it feel real, I wanted Ryan to take a few punches but his commitment to this blew me away! After 5 minutes he was spitting blood and couldn’t focus properly. To get the shots I needed we went on for another 40 minutes, I hope he can still rhyme on stage.”

The clip was shot entirely on an old single clip video camera, with front-man Ryan Ritchie instructed to do his best to belt the crap out the camera and break it. Cinematographer Simon Ozolins’ fantastically grungy lighting was supplemented with a VHS degradation post-path and a colour grade to bring out tobacco flavoured skin tones and inky blue blacks.

• View "Damn Right" here