Mat Breaks Free
Wanted… Mat Humphrey breaks out of prison in just 5 days… Organising a prison break has taken years for many and most have failed, but Humphrey planned his big escape along side his alias Justine. In just 5 days they managed to build a tunnel, cut through wire and dig their way to freedom and a freezing shoot in what was an old mental institution.
Panasonic is a fantastic new commercial that really gets to the cell block of good advertising. Working with Russell Smyth at the Campaign palace, this on going campaign really made a break through on this shoot, quite literally!
-
- Producer:
- Justine Hazlett
-
- Agency:
- Campaign Palace, Sydney
- Creative Director:
- Russell Smyth
- Art Director:
- Micheal Malherbe
- Agency Producer:
- Kaija Wall
- Post:
- MRPPP