KELLY STEERS BULL SHOOT
Director Damien Kelly has just completed a new commercial for the launch of new Mars Red. The spot was dreamed up by Cummins Nitro and features a big angry bull trampling over a guy, who is eating the red-wrapped product. The whole ad was shot in the grassy car-park at Caulfield racecourse to accommodate Melbourne council restrictions on rampaging bulls. Who would have thought? The effects team at Active Motion then turned what was a sun-dried wasteland into a lush green park. Luckily the bull was a one-take wonder because the director wasn’t game to ask it for a second.
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- Director:
- Damien Kelly
- Producer:
- Michael Robinson
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- Agency:
- Cummins Nitro