The Guild of Commercial Filmmakers

News

Listen to Ken Lay on Neil Mitchell’s radio show above.

TAC - Ken LayClick to watch the first TAC Ken Lay TVC

Mat & Justine have just finished the first of 3 TAC commercials working with Ken Lay. It was great to get to work with the police and Ken Lay, he was very professionial and great to work with, he must have thought the same of us!

And they call this work? Two commercials by Craig MacLean for JWT Melbourne, and he got ‘em in one take.
Problem Gambling
The crew hard at it waiting for magic hour.
Problem Gambling - Son
Click here to view Problem Gambling - Son

Problem Gambling
DOP Graeme Wood gets up close and personal with our lead talent.
Problem Gambling - Mate
Click here to view Problem Gambling - Mate

The weather forecast for Friday said 26 degrees, so it was time to roll out the Barbie and hit our now famous “Guild Backyard”.
The afternoon was such a blast with plenty of friendly faces rolling in and out, … Here is a little peak at what was…’

See you at the next “Guild Backyard Barbie” and don’t forget you zinc cream and your cricket bat.

BBQ 01

BBQ 02

BBQ 03

BBQ 04

BBQ 05

Emma Freeman’s installation, Flatlands, enters its final week at Gorker Gallery, cnr Gore and Kerr Streets, Fitzroy this week. You can catch it between 3pm to 7pm Wednesday to Friday, and 11am to 4pm on Saturday and Sunday. A great experience if you can make it along.

However, if you can’t make it click here to see it as a single screen.

  • DOP:
    Katie Milwright
    Camera Assistant:
    Sky Davies
    Music:
    Metallic Falcons © Voodoo-Eros 2007
    Gaffer:
    Steve Price and Tim Morrison
    Grip:
    Robbie Hansford
    Grade:
    Martin Greer at Digital Pictures
    Production:
    All the team at The Guild

Director Damien Kelly has teamed up with creative hot-shop Marmalade on their latest Heinz spot for new product Steam Fresh Mix & Match. The story involves a dickhead bloke conjuring up his perfect woman BUT he gets the mix all wrong. It’s a case of be careful what you wish for. With the tagline ‘Get the right mix every time’, the spot was conceived by creatives Romani Mieszkowski and Frank Trobianni, helmed by creative maestro Neil Mallet, and post produced at MRPPP. If you you wish to grab a copy of Damien’s latest reel contact Helene Nicol or Michael Robinson at The Guild on (03) 9529 8100.

  • Director:
    Damien Kelly
    Producer:
    Helene Nicol
  • Agency:
    Marmalade
    Creative Director:
    Neil Mallet
    Copy Writer:
    Romani Mieszkowski
    Art Director:
    Frank Trobianni
    Agency Producer:
    Beaver

A few weeks ago Mat and Justine were contemplating a Suzuki snow shoot for MJW without any snow!

The day before the shoot it absolutely bucketed down with snow causing blizzard conditions at Mt Hotham.

DP Graeme Wood was very impressed with the facilities provided for him.

I guess that’s what we love about shooting in Australia, the extremes.

  • Director:
    Mat Humphrey
    Producer:
    Justine Hazlett
  • Creative Director:
    Mark Farrelly
    Agency Producer:
    Jessica Norton
    DOP:
    Graeme Wood
    Post:
    MRPPP
    Editor:
    Michael Houlahan
    Sound:
    Gas Inc

Wanted… Mat Humphrey breaks out of prison in just 5 days… Organising a prison break has taken years for many and most have failed, but Humphrey planned his big escape along side his alias Justine. In just 5 days they managed to build a tunnel, cut through wire and dig their way to freedom and a freezing shoot in what was an old mental institution.

Mat makes a break

Panasonic is a fantastic new commercial that really gets to the cell block of good advertising. Working with Russell Smyth at the Campaign palace, this on going campaign really made a break through on this shoot, quite literally!

  • Producer:
    Justine Hazlett
  • Agency:
    Campaign Palace, Sydney
    Creative Director:
    Russell Smyth
    Art Director:
    Micheal Malherbe
    Agency Producer:
    Kaija Wall
    DOP:
    Daniel Ardilly
    Post:
    MRPPP

International interest in Craig MacLean’s acclaimed comedy continues to grow with the news that White Lines will be screening in August at Los Angeles’ premiere short film festival - LA Shorts Fest.

An Academy of Motion Pictures Arts & Sciences accredited festival, LA Shorts Fest screens the very best short films handpicked from around the world and is recognised as an industry-leading showcase for emerging talent.

Click through to see Emma Freeman’s latest spot for TRUenergy.

  • Director:
    Emma Freeman
    Producer:
    Helene Nicol
  • Agency:
    DDB Melbourne
    Creative Director:
    Michael Faudet
    Copy Writer:
    Callum Fitzharding
    Art Director:
    Sam McCarron
    Agency Producer:
    Naomi Ingleton

Mat Humphrey has just completed another hard hitting campaign to raise awareness for road safety from the TAC.

The campaign launched on the 18th March and sales of protective clothing have already started rising with consumers mentioning the advertising when coming in to purchase the gear.

It was great to team up again with Nigel & Pete for another memorable, if graphic safety message for the TAC.

  • Director:
    Mat Humphrey
    Producer:
    Karen Bryson
  • Agency:
    Grey Melbourne
    Creative Director:
    Nigel Dawson
    Art Director:
    Peter Becker
    Head of TV:
    Sandi Gracin

Continuing the series of Worksafe Victoria’s emotive and affecting TVC’s, Director Mat Humphrey has just completed the latest installment, titled School Play.

This spot follows Shannon’s Way’s successful formula of a family waiting for Dad to arrive home safely from his working day, this time to his daughter’s kinder play.

Written by Jacqui Shannon and Creative Director Rob Dow, this 90 sec TVC is currently airing in Victoria, and promises to evoke the emotion and thought this message deserves.

  • Director:
    Mat Humphrey
    Producer:
    Helene Nicol
  • Agency:
    Shannon’s Way
    Creative Director:
    Rob Dow
    Copy Writer:
    Jacqui Shannon
    Agency Producer:
    Jo Theoharis

Mat Humphrey has recently completed a new anti-smoking spot for The Campaign Palace Sydney that sheds an ironic light on smokers’ habits.

In contrast to some of the more graphic anti-smoking health messages this new commercial exposes smokers’ habitual behaviour by comparing the relationship with smoking to a friendship, and highlights the destructive nature of addiction.

The 30sec commercial, written by Executive Creative Director: Paul Fishlock, is airing on NSW television and in cinemas.

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